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Anitta · A COLORS SHOW
📍 Based in Los Angeles
6+ years of designing experiences that drive growth, engagement, and retention.
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Stormy illustration
✦ fun fact
did you know?
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⚡ origin story
I was named after Storm from X-Men
yes, really.

Companies I've designed for

Lyft
TIDAL
L'Oréal
Honey
Mayo Clinic
Shopify
USC
Lyft
TIDAL
L'Oréal
Honey
Mayo Clinic
Shopify
USC
Selected work
Tala Rewards case study
Tala Rewards
Increased retention by turning everyday financial actions into meaningful rewards.
Lyft In-App Phone Calls
Designed an in-app voice calling experience so riders and drivers can reach each other without missed calls, spam confusion, or exposed phone numbers.
TIDAL case study
TIDAL Rising + Artist Home
Improved music discovery and engagement by rethinking how content surfaces across the artist home experience.
Mayo Clinic case study
Mayo Clinic
Improved accessibility and usability across Mayo Clinic's patient portal, making it easier for patients to understand, manage, and engage with their care.
As seen in
Featured as a Black artist to support
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Sharing my experiences using Slack and its impact on my work
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My journey growing up, leveling up in my career, and taking action
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About me
I make complex products
feel simple.
For the past 6+ years, I've designed consumer products across healthcare, fintech, mobility, and entertainment. I enjoy untangling complex problems, aligning teams around a clear direction, and creating experiences that feel intuitive from the first interaction.